{"id":577,"date":"2025-10-14T14:30:08","date_gmt":"2025-10-14T12:30:08","guid":{"rendered":"https:\/\/www.lenarebollo.fr\/?p=577"},"modified":"2025-10-14T15:06:10","modified_gmt":"2025-10-14T13:06:10","slug":"les-ecogestes-de-la-sdee","status":"publish","type":"post","link":"https:\/\/www.lenarebollo.fr\/?p=577","title":{"rendered":"Les \u00e9cogestes de la SDEE"},"content":{"rendered":"\t\t
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Mission freelance - avec les Ateliers sauvages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lors de ma p\u00e9riode loz\u00e9rienne j\u2019ai travaill\u00e9 avec les Ateliers Sauvages, un duo de graphistes. Nous nous sommes associ\u00e9es pour r\u00e9pondre \u00e0 l\u2019appel d\u2018offre de la SDEE (Syndicat D\u00e9partemental d\u2019Energie et d\u2019Equipement) et r\u00e9aliser leur campagne \u00ab\u2009\u00c9cogestes\u2009\u00bb.
Ensemble, nous avons fait 2 propositions tr\u00e8s diff\u00e9rentes pour que le client puisse visualiser plusieurs mani\u00e8res de porter le message et le d\u00e9fendre. Une premi\u00e8re partant de l\u2019id\u00e9e : \u00ab\u2009rien ne se perd, tout se transforme\u2009\u00bb puis une seconde autour de l\u2019int\u00e9gration du merveilleux dans le quotidien par la reprise d\u2019image populaire.<\/p>

Suite \u00e0 leur choix, nous avons commenc\u00e9 \u00e0 d\u00e9velopper la premi\u00e8re piste pour d\u00e9finir la charte graphique, en particulier autour du premier geste : le compostage. Il y a 3 sous-cat\u00e9gories a ce geste, ce qui nous a demand\u00e9 de penser une charte graphique d\u00e9clinable et adaptable.
L\u2019objectif est de mettre en avant le fait qu\u2019un geste simple, comme jeter des d\u00e9chets dans un composteur, puisse \u00eatre source de richesses dans le futur, par exemple avec une terre mieux nourrie qui donne un jardin luxuriant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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plaque illustr\u00e9e pour la signal\u00e9tique<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Affiche secondaire pour la recherche de r\u00e9f\u00e9rent\u00b7e<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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mise en situation des panneaux cr\u00e9\u00e9s<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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couverture du livret \"Compostage collectif\"<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pages int\u00e9rieur du livret \" Compostage collectif\"<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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conception de pictogrammes<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

En collaboration avec les Ateliers sauvages nous avons cr\u00e9\u00e9 la charte graphique de la campagne \u00ab\u00a0\u00e9cogestes\u00a0\u00bb pour la SDEE de Loz\u00e8re <\/p>\n","protected":false},"author":1,"featured_media":595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"Ecogestes - 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